Maps app featured in the hero image of the Lucid UX 2.0 launch.
The story of designing Lucid’s first Navigation app is the story of improving a suboptimal system.
CONTEXT
There are three main components of a navigation experience:
Search
• Finding a POI*.
• Viewing POI* details.
*POI (Point-of-interest)
Routing
- • Choosing a route.
- • Modifying your route.
Guidance
- • Know when and where to turn.
- • Know which lane to be in.
Contact
email@domain.com
000-000-000
Process Untangled
My Conceptual Model
“Design is never done”
In the absence of usage analytics, we have to lean on other lenses.
SOURCES OF CUSTOMER FEEDBACK:
Usability Studies
• UX Buck
• Prototypes
• In-vehicle
Customer Service
- • Voice of the customer
- • Support calls
- • Service appointments
Social Media
- • Lucid Owners Forum
- • YouTube
- • X (Twitter)
Contact
email@domain.com
000-000-000